My Story
A career shaped by curiosity.
My career has never followed a single discipline. I started in software engineering, fascinated by how technology works. Over time, my curiosity shifted toward how people experience technology, and eventually toward how entire services, organisations, and systems could work better. Each chapter built on the one before it.
Building technology
I began in computer science and software engineering, learning how products are actually built, and what it takes to make them work.
- BSc Computer Science, Helwan University
- MSc Computing with Digital Media, University of Sussex
- Software engineering
- GUI development
- Sybase certification
- TechWomen Emerging Leader
Designing for people
Building things led me to ask how people experience them. I moved into UX, interface design and digital products, and into the design systems that keep them consistent.
- IBM Enterprise Design Thinking Practitioner (certificate, opens in a new tab) ↗
- IBM Enterprise Design Thinking Coach (certificate, opens in a new tab) ↗
- UX and UI development
- Usability and accessibility consultant
- Design leadership
Connecting services and systems
Screens are only part of an experience. My work widened to customer experience, research and service design, across the channels, teams and processes behind complex organisations.
- Service design
- Design strategy
- UITP Certification in Data Collection and Benchmarking in Public Transport
- Facilitating and designing workshops with the LEGO® Serious Play® method
- Women in Tech mentor
Leading design and innovation
Today I lead multidisciplinary teams and advise organisations, growing design and innovation practice and connecting strategy with delivery.
- Head of Experience Design
- Senior Innovation Specialist & Program Manager
- GIMI Certified Innovation Management Associate
- Oxford AI Ethics, Regulation and Compliance Programme (certificate, opens in a new tab) ↗
Exploring responsible futures
I’m increasingly focused on what emerging technology, and AI in particular, means for people and services: governance, ethics, trust and accountability.
Contact
Let’s start a conversation.
Open to thoughtful conversations and collaborations at the intersection of design, innovation and technology.
Get in touch